When your BFF Dr. Kimberly Williams, a leading NYC neuropsychologist, is invited to share her words of wisdom on TV, it’s a great reason to spend a Saturday afternoon shopping closets and finding the perfect outfit for the occasion. While today’s selfie culture makes it seem like everyone wakes up camera-ready, there is an art and a little science to picking the right on-air outfit. These are my five fashion tips on prepping for a TV debut.
- Dress for the Occasion. The first thing to do when preparing for a TV appearance is to gain an understanding of the show format. What does the set look like? Will you be sitting or standing? Does the show have a formal or more casual vibe? What is your role in the show? By answering these questions, you will be able to match your look with the show.
- Create a wow moment. TV cameos are great because they position you as an expert in your craft. They also create a means to connect you with the viewership in a personal manner by your engagement on the screen. For these reasons, COLOR is key. There are some basic rules like don’t wear white on the set because it often drowns a person out on camera. While black is slimming, it can be a little blah on TV. Look for colors that work with your skin tone. To find the perfect color, I suggest you take pics of yourself to check colors against your complexion. Remember, TV works with bright lights. For that reason, you want a color that works well under the lights. For my BFF, we went with a warm and vibrant color of burnt orange. It truly popped and created a high-energy feel that tied in with the image that Dr. Williams was looking to create on camera.
- Don’t be a walking billboard or distract the eye. Unless you are doing an advertisement promotion, my recommendation is to avoid logos on your outfit. They could date the piece and also may limit where the footage could be shown. Stripes and plaids may be a challenge on the eye. While I typically suggest fashions with visual variety, for TV, stay away from busy patterns that cause the eye to work too hard to focus on you.
- Think about the total image. Because TV is all about the visual, you want to ensure that your total look is correct. While your outfit is key, you also want your hair, makeup, and nails on point. Just as I would take my car to the mechanic for a tune-up vs. me trying to do it at home, I say the same thing for hair, makeup, and nails. Call a professional!!! On camera, you want a flawless look. Most people have a beautician, but a makeup artist might be a stretch. However, everyone has access to a mall where you can stop by a Mac counter. By spending $65 or more, you are able to have your face done. If you share with your makeup person that this is for a TV shoot, they can adjust your foundation and coloring to ensure that you have a natural, polished look on camera.
- Enjoy the experience. While it might seem that there are a ton of things that you must do to get ready for a TV appearance, it can also be a great excuse to pamper yourself. Treat yourself to a facial and makeover. Maybe this is a chance to add a coveted piece to your wardrobe. Whatever you do, make this moment special for you.
While I can’t show Dr. Williams’s final selection because she plans to do a formal launch, I will share that her look was professional but with a pop of color. We selected a dress with a timeless silhouette that added to my BFF’s charm. She looked amazing. I will be sure to post an update once the show airs. See you on TV land.